Excelsior College’s online newsroom, Excelsior Life, was honored on Tuesday, November 12 by the Capital Region (NY) Chapter of the Public Relations Society of America (PRSA) at its annual Empire Awards ceremony recognizing outstanding public relations efforts that deliver positive and demonstrated results. The newsroom earned top honors in the online media category.
(Pictured, left to right: Excelsior College’s Alicia Jacobs and Bill Stewart, PRSA’s Paul Hook, Excelsior’s Mike Lesczinski, and event emcee, JoDee Kenney)
In order to increase brand awareness and showcase a vibrant campus and academic life – characteristics not normally associated with a distance learning institution – Excelsior College’s Office of Institutional Advancement launched Excelsior Life, a robust online newsroom and a podcast interview series that has increased web traffic by 791 percent from the previous year and resulted in a substantial boost in earned media.
PRSA is the nations’ premier organization for communications professionals and this year’s nominations were judged by a sister organization of PRSA Capital Region that serves the Northeast Tennessee/Southwest Virginia region.